McDonald's x One Piece 2026: All 15 SpongeBob Happy Meal Toys

McDonald's put two very different pirate crews into the same Happy Meal in 2026. The result was 15 SpongeBob SquarePants characters dressed as One Piece characters in the U.S., from the obvious SpongeBob-as-Luffy to a pretty deep-cut choice: Smitty Werbenjägermanjensen as Brook.

The U.S. promotion is over. It ran from September 15 through October 19, 2026, according to tms, the agency that developed the campaign. If you're reading this in the U.S. now, use this as a complete collector's guide, not a promise that your local McDonald's still has the toys. The collaboration is also being released in other countries on different dates, sometimes with fewer than 15 designs.

Last checked October 28, 2026. This is the SpongeBob x One Piece toy crossover, not a new One Piece-themed burger or a Japan-only promotion.

When did the McDonald's One Piece Happy Meal start and end?

Market	Dates	Toy count	Verified status
United States	September 15–October 19, 2026	15	Campaign ended
Malaysia	From October 22, 2026, 10 a.m. local time	10	Launched October 22; local availability varies
Spain	September 1–October 13, 2026	12	Campaign ended
Japan	No release planned	None	Specifically excluded from the announced rollout
Other participating countries	Staggered across 2026	Varies	Check your country's McDonald's announcement

McDonald's USA confirmed the September 15 launch and 15 toys. Campaign agency tms confirmed October 19 as the U.S. end date, and the U.S. McDonald's menu-news page lists the next Disney Villains Boo Buckets promotion beginning October 20.

The worldwide rollout is not one uniform toy release. McDonald's Malaysia explicitly advertised 10 toys beginning October 22, while McDonald's Spain advertised 12 toys for September 1–October 13. Some local product pages are later replaced when the promotion ends, so availability should be checked with the local restaurant. The official One Piece announcement named participating territories and explicitly said no Japan release was planned.

All 15 SpongeBob x One Piece Happy Meal toys: the U.S. checklist

The U.S. collection has 15 designs, but only 14 different SpongeBob characters because SpongeBob appears twice, once as regular Luffy and once as Gear 5 Luffy. The cast goes beyond the Straw Hats: Marines, rival pirates and Big Mom also appear.

✓	SpongeBob character	One Piece character
☐	SpongeBob SquarePants	Monkey D. Luffy
☐	SpongeBob SquarePants (second figure)	Gear 5 Luffy
☐	Patrick Star	Roronoa Zoro
☐	Sandy Cheeks	Nami
☐	Plankton	Usopp
☐	Squidward Tentacles	Sanji
☐	Gary the Snail	Tony Tony Chopper
☐	Pearl Krabs	Nico Robin
☐	Larry the Lobster	Franky
☐	Smitty Werbenjägermanjensen	Brook
☐	Mr. Krabs	Jinbe
☐	Mermaid Man	Monkey D. Garp
☐	Barnacle Boy	Koby
☐	Mrs. Puff	Charlotte Linlin (Big Mom)
☐	The Flying Dutchman	Marshall D. Teach (Blackbeard)

The character list is corroborated by Siliconera's September 1 collector breakdown, Anime Corner's lineup and McDonald's original 15-toy announcement. This is the U.S. assortment; don't use it as a guaranteed checklist for another country's release.

Two small details stand out. Smitty as Brook is a genuine SpongeBob deep cut, rather than a random choice of one of the show's main characters. And Gear 5 Luffy gets a separate SpongeBob figure, so anyone who picks up the ordinary Luffy toy is still one short of a complete U.S. set.

For actual photographs of the figures rather than mock-ups or resale graphics, check the McDonald's-supplied toy images published by The Toy Insider.

What do the toys actually do?

The figures have more going on than just two-character costumes. According to tms, the agency responsible for the toys, each character comes with a detachable ship component. You can swap the characters between ships rather than keeping every figure fixed to its original base.

The campaign also extended to the Happy Meal packaging. The two-sided boxes use both franchises' artwork, and the digital component connects to a treasure hunt: scanning the code on a toy or Happy Meal box takes you to an experience where you choose a character, sail a ship and search for treasure. That experience was developed for the promotion; access may change after a local campaign ends. Don't buy a resale toy solely for a promise that the original code will still work.

Watch the official Toei Animation crossover video to see how the two shows were presented together.

Why do some websites say 12 toys instead of 15?

Because the number is market-specific, and some coverage appeared before the U.S. assortment was finalized. Early international reporting discussed 12 figures. McDonald's later explicitly announced 15 for the United States. The difference isn't proof that three U.S. toys were fake, or that every country received the same release.

• 15 is the confirmed U.S. count.
• 12 is a documented count in some international markets, including Spain.
• 10 is the count advertised by McDonald's Malaysia for its October 22 release.
• Zero in Japan is intentional: the official One Piece site said there was no planned Japanese rollout.

Campaign agency tms described the partnership as a global program across 70 markets, with releases continuing in Europe and Asia during 2026. That's why a collector in the U.S. might see posts about a newly launched international promotion after the U.S. campaign has already ended. Source: tms campaign case study.

Can you still get these One Piece McDonald's toys?

In the U.S., the official campaign window ended October 19. We have not verified any nationwide extension or a current list of branches with leftover toys. Some restaurants may exhaust inventory early, while another location might have remaining stock, but neither is something to count on when planning a visit.

If you're collecting the U.S. 15-piece set after the promotion, look for genuine photos of each toy and its ship. Make sure a seller hasn't counted the two Luffy designs as one, or split a figure and its detachable base into separate listings. Check condition, whether parts are included and total cost with shipping. No official aftermarket value or guaranteed rarity ranking was established by the sources reviewed.

If you're outside the United States, first search your local McDonald's site for the toy count and dates; don't assume the U.S. end date or 15-design lineup applies to you. The company’s Malaysia campaign page is one example of why checking the region matters.

The details worth remembering

This was a toy and packaging collaboration with a companion digital game, not an announcement of a new One Piece anime episode or a worldwide One Piece-themed menu. Its more unexpected combinations, particularly Brook, Garp and Blackbeard, made the lineup more interesting than just dressing the four most popular SpongeBob characters as Straw Hats.

For other collaborations, see the Popeyes x One Piece food and bento campaign and the regularly updated One Piece collabs directory.

Reporting and sources

Updated October 28, 2026. Sources are linked where their information appears; dates and counts are separated by country rather than blended into a single global claim.

• McDonald's USA: September 15 launch and 15-toy assortment
• tms: campaign design, detachable toys, digital treasure hunt, October 19 U.S. end date and wider rollout
• ONE PIECE.com: international launch regions and no Japan release
• McDonald's Spain: 12 toys, September 1–October 13
• McDonald's Malaysia: 10-piece October 22 launch
• Siliconera: complete 15-character U.S. checklist
• The Toy Insider: photos of the licensed collectible figures